Primary Research.

To help me get more ideas of what my target audience would want to see in a music magazine I did some primary research in the form of a questionnaire. I asked 15 people between the ages of 16 and 22 to answer them. I tried to include a range of questions, such as closed and open questions, so I could find out peoples opinions.

Here is a screen print of my questionnaire..

My Results:
My questionnaires were answered by 6 16 year olds,5 17 year olds, 2 20year olds and 1 21 year old. The genre of music that was most popular was Rock/Indie and it was picked 12 times. Vouchers for music related items were the most popular free item, this was important to my research because I wanted to include a free item in my magazine cover. Everyone who took my questionnaire wanted information about local gigs, I would be able to feature this on my contents page. 7 out of 15 people think that a simple text is better than a fancier text, so I will use a simpler text in my article and contents page, but will use a fancier text for titles and mastheads. 8 out of 15 people prefer a magazine with a mixture of pictures and text, which I will take into consideration on my front cover and double page spread. I asked what the maximum price people would pay for a music magazine, so I know what kind of price to put on the front cover. 7 out of 15 people chose the £2-£2.50, so I will have the magazines price somewhere between this price range. I asked what magazine they think has the best layout, and 8 out of 15 people chose Kerrang! Reasons why included that they offer posters of bands, and have good photos of the bands featured. I have shown some of my results in the form of a pie chart:

Nearly 50% of my panel would want to recieve vouchers for music related items and 25% would like to recieve posters. I have used this research and have included an indication of free posters on my front cover.
I will price my magazine between £2 and £2.50 as this is the ideal price my audience would pay for a music magazine.
I will be using a simpler text such as 'Calibri' for my magazine, as my audience prefer that to a fancier text.
Kerrang! is the most popular music magazine out of my panel, with over 50% of people choosing it. They chose it because of the photos they have, and the bands they feature.

This research has given me a better idea of what my target audience would like to see in a music magazine, and what I should include.