Mode of address is the way that a magazine will 'speak' to its readers. Certain words, phrases and punctuation will be used.
For example, Kerrang! magazine uses exclamations frequently, this could be because the music they focus on is loud with instruments such as drums and guitars. They write words like 'explode' 'unleash' and 'hits back'. They are quite loud and active phrases and relate to the magazines title. They might write like this to appeal to a teen audience, as they use simpler, more abstract words that make the article more interesting to read.
NME tend to talk in a slightly more educated way, like the reader has a broad knowledge of music, and some words used are complex. In an article, they write 'The band run through the cataclysmic intro to 'Drum Courts'. By using slightly complicated words, it educates the reader and may also appeal to a reader who is more aware of these phrases.
For example, Kerrang! magazine uses exclamations frequently, this could be because the music they focus on is loud with instruments such as drums and guitars. They write words like 'explode' 'unleash' and 'hits back'. They are quite loud and active phrases and relate to the magazines title. They might write like this to appeal to a teen audience, as they use simpler, more abstract words that make the article more interesting to read.
NME tend to talk in a slightly more educated way, like the reader has a broad knowledge of music, and some words used are complex. In an article, they write 'The band run through the cataclysmic intro to 'Drum Courts'. By using slightly complicated words, it educates the reader and may also appeal to a reader who is more aware of these phrases.
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