Evaluation - Who would be the audience for my media product?

I think my target audience would be a mass audience, as the content won't be so 'out there' as some bands and magazines aimed at a typical niche audience. My audience would be part of the western culture as they live in the UK, and would have spare money to spend on magazines. The articles may be of more value and interest to them, than someone from an eastern culture. I don't think socio-economic groups are important to my audience, because of the Penumbra effect. My audience would generally be from the C1,C2DE groups because of the age of them, and the lifestyle that comes with that age range, but a music teacher from the B group might want to read my magazine because of the news on the latest music and gigs.


So could it be him?
No, Sean would not be my target audience. He generally listens to heavier music and doesn't regularly go to gigs. Also my magazine would be generally aimed at young women, however due to the Penumbra effect he may want to read it. He isn't overly fashion concious and doesn't spend a large amount of money on clothes, or on music.



Could it be her?
No, my media teacher is not my target audience. She does not like the rock/indie music that my magazine would be focused around, and isn't likely to be seen at a festival, caked in mud! She has a family at home, so has more priorities and responsibilities than looking at the latest trends and planning to go to gigs.

Could it be her?
Yes!

She would be my target audience because she has a broad taste in music, but her favourites are indie, dance and rock music. She is usually seen listening to Chase and Status, Foo Fighters, Lost Prophets and Florence and The Machine, but is always open to listening to new music. She regularly goes to gigs and has been to Reading Festival and Underage Festival. She is a sociable person who likes to go to parties and have a good time. Fashion is another passion of hers, and likes to wear the new trends, whilst keeping her rocky style. You would normally see her in Doc Martins with Levi's vintage jeans and a lacey top, and the red streak in her hair shows that she has a unique sense of style. They would possibly be at sixth form, maybe thinking about going into further education, and face the issues of trying to find a job. She isn't interested in clothing and music that is overpriced, she lives in the age of the high street and downloading music for cheap prices.